"For these LiveJournal blogs, the average number of readers is seven, says Ms Trott. Such small audiences are common in participatory media. Indeed, they may conform to the biological norm, whereas mass-media audiences may have been an aberration. Robin Dunbar, an anthropologist at the University of Liverpool, has studied primates and discovered a surprisingly stable ratio between the relative size of the neocortex (thought to be responsible for the evolution of intelligence) and the size of groups formed by particular species. For humans, Mr Dunbar calculated, the upper limit is about 150. Many clans, tribes, fan clubs, start-ups and other groupings remain well below this limit, as do most blog networks.

But German bloggers found the idea kitschy, and subsequently dug up an obscure photograph from a Nazi convention in 1935 that showed Hitler's face next to the awkwardly similar slogan “Denn Du bist Deutschland” (“because you are Germany”). In the ensuing online conversation, Mr von Matt's campaign was ignominiously deflated. Outraged, he sent an internal e-mail to his colleagues in which he called blogs “the toilet walls of the internet” and wanted to know: “What on earth gives every computer-owner the right to express his opinion, unasked for?” When bloggers got hold of this e-mail, they answered his question with such clarity that Mr von Matt quickly and publicly apologised and retreated.

—only 1% of blogs are in German, according to Technorati, compared with 41% in Japanese, 28% in English and 14% in Chinese."

Citation from the Economist: Interestingly Chinese participates with 14% to the most democratic use of the Internet

https://www.economist.com/surveys/displaystory.cfm?story_id=6794172