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About Blogging

"For these LiveJournal blogs, the average number of readers is seven, says Ms Trott. Such small audiences are common in participatory media. Indeed, they may conform to the biological norm, whereas mass-media audiences may have been an aberration. Robin Dunbar, an anthropologist at the University of Liverpool, has studied primates and discovered a surprisingly stable ratio between the relative size of the neocortex (thought to be responsible for the evolution of intelligence) and the size of groups formed by particular species.


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